The European Union respects and promotes the unique culture of Georgia. This includes preserving cultural heritage, promoting and protecting cultural goods and traditions, and developing Georgia’s creative sector. Since 2015, Georgia participates in the EU’s ‘Creative Europe’ programme, which supports the development of cultural, creative and audio-visual sectors. The current phase of Creative Europe aims to support the news media sector and the use of technologies, as well as strengthen the resilience of media and audio-visual industries.

The EU also helps preserve Georgian traditions by supporting and offering opportunities for small businesses that trade in traditional products and heritage crafts. This entails supporting local producers’ ambition to trade with their European counterparts with confidence by investing in equipment, standards, training, and processes that help them preserve cultural traditions while generating income. EU-assisted producers improve the working conditions for their communities and offer their local customers services and products of better quality.

Additionally, the EU contributes to sustainable growth and employment in the creative industries by facilitating capacity building, networking and collaboration opportunities, and providing funding opportunities, with a special focus on Georgia’s regions.